Type of Event: Buzz/word-of-mouth programs

The concept of the rideshare has exploded, offering car-less urbanites the sweet freedom of borrowing a vehicle when they need it, without the hassles of owning one—and parking one. But the key behind the success of these membership-based services is finding consumers who are open to the idea of alternative transportation options, and then getting […]

Hell hath no fury like a woman scorned. To generate buzz for the premiere of its new scripted series “Girlfriend’s Guide to Divorce,” about a self-help author dealing with an impending divorce, Bravo queued up stunts on the streets of Los Angeles and New York City that made heads turn and fingers post to social. […]

Ask any attendee at Comic-Con if they wished they could be a real-life super hero and most would probably say yes. Fox helped fulfill this near universal fantasy by giving conference attendees the chance to fly like a super hero, and then share the experience with friends. To tease the premiere of “Gotham,” a crime TV […]

With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.? […]

Boston is a college town, and so the back-to-school season presents a tasty opportunity for brands to target this demographic—including that tricky millennial audience. It also presents a challenge for brands looking to gain exclusive access and scale experiences. Red Bull decided to go straight into the classroom and infiltrate buildings with relevant surprise and […]