Projection Mapping Archives - Page 22 of 30 - Event Marketer
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
Amex Concert Series Gives Cardmembers the Blues
American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which offered the opportunity to both expand the Blue line and connect with influencers in a market led by elite tastemakers. During Grammy Week, Amex...
Microsoft’s Game Launch Rivals Hollywood Premiere
If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages, transforming the space into a large-scale destination for celebrities, tastemakers and the media. From the exterior approach to the...
New Balance Passports Sweep Consumers off Their Feet
Proving events can indeed push volume—“It taught us an amazing amount,” says NB head of marketing and promotions Karin Piscitelli—New Balance used its sponsorship of the LaSalle Bank Chicago Marathon to ring cash registers at retail. Customers who spent $100 on New Balance product at any of 25 participating retailers received a New Balance Marathon...