Projection Mapping Archives - Page 21 of 30 - Event Marketer
Gillette Mobile Tour Combines Science and Technology
A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were...
Whirlpool Cleans up with Customized B-to-B Content
A 360-degree rotating auditorium designed to replicate a washing machine drum was the centerpiece of Whirlpool’s event on the French Riviera, aimed at impressing dealers, trade partners and the media. The brand hoped to build some excitement around its 15th year in Europe, setting the 10-day event against the backdrop of the Cannes Film Festival....
Athens Rebrands Itself Via Olympic Games Ceremonies
It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it off took 20 months of planning, 850 full-time workers, and 8,500 volunteers. (And then, 16 days later, there was...
Nintendo Mixes Evanescence Concerts with Gameplay
Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed it up with an on-site experience that mixed tunes, videogames, and lifestyle activities. The 25-market tour rolled into gear with a mobile “Nintendo...