Measurement Archives - Page 12 of 17 - Event Marketer
Medco Zeroes in on Target Attendees and Tracking
Medco/Express Scripts (MES) has hosted The Drug Trend Symposium, a three-day healthcare thought leadership event, for the last nine years, and in May 2012 at Disney’s Yacht & Beach Club Resort in Orlando, FL, the brand hosted more than 800 benefit and compensation managers, corporate medical directors and corporate pharmacy directors in order to demonstrate...
Nike Golf Speed Trials Drive Demos and Amplification
If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...
Ford Merges Futuristic Tech at the Detroit Auto Show
Ford’s blue oval trademark has symbolized America’s first car company since 1907, but at the 2012 North American International Auto Show in Detroit it represented that and more. It literally became a key to an enhanced Ford Auto Show experience for attendees who wanted to be able to influence their environment, participate in its creation,...
Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals
The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...