Event Technology: Live streaming

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals. Kudos, too, for the impressive on-site set, hidden cameras and proprietary technology it took to pull it off. After filming the stunt […]

Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create […]

Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated the world’s first, and only, 24-hour fashion show. The show provided a unique platform for Cotton Incorporated, which represents American’s cotton […]

This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact […]

Mary Kay has a reputation for being a door-to-door business, where potential clients are engaged in low-tech environments like the kitchen table. During the Mary Kay Leadership Conference this year, Mary Kay shook up its legacy to give its Independent Beauty Consultants a platform where they could engage and grow their client bases and, in […]