2007 Archives - Page 9 of 13 - Event Marketer
Toyota Engages Hispanic Shoppers with a Road Trip
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene...
New Balance Promotes Active Play Inside Malls
What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette...
Hilton Hotels Unleashes Bed Head Models in Malls
Not since your college days would you even consider showing yourself in public with a case of bed head—you know, the super-mussed non-hairstyle that you can only get from sleeping soundly all night long. Hilton’s Hampton Inn hotel chain figured it could make the look cool once again. The Proud To Be a Bed Head campaign...
Ortho Fires Up Fire Ant Season with In-Store Events
Ortho created awareness and educated consumers on the benefits of Ortho Max Fire Ant Broadcast Granules through a mobile marketing campaign during peak fire ant activity months in key states of Florida and Texas. Sixty events were conducted in parking lots of select Lowe’s and The Home Depot stores from March through June coinciding with...