Year: 2007

Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way […]

Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their […]

Consumers welcomed Cingular’s Hispanic Intensive Traffic (HIT) store rollout tour with “Si!” The company hit the road with two mobile marketing units covering 20 states over a 12-week period and executed 46 in-store events. Stores feature a bilingual sales staff and Spanish-language materials. An integrated promotional strategy included Mexican National Team (MNT)/World Cup soccer-themed offerings […]

Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on […]

Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer […]