Year: 2007

As if anything Justin Timberlake does needs additional buzz, Best Buy stores in 10 key markets hosted listening parties to generate a little extra excitement for the release of his 2006 FutureSex/LoveSounds album. The program tied in vendors—kiosks equipped with Toshiba laptops, Motorola headphones and Samsung cell phones let guests sample Timberlake content while they […]

Delta Air Lines painted the sky, or to be more exact, one of its 757s, pink to raise awareness of breast cancer and to show its commitment to finding a cure for the disease. Working with the Breast Cancer Research Foundation, Delta donated dollars raised from the sale of pink-and-gray branded t-shirts and in-flight sales […]

Facing soft sales, Del Monte’s 9Lives was determined to significantly grow its share of the dry cat food market in 2006 and ’07. Its objective? No less than a 10 percent spike. To do it, the company seized upon cat adoption, a theme that ties back to 9Lives’ first use of Morris as its spokescat […]

BMW has enjoyed a longstanding partnership with Susan G. Komen for the Cure (the nonprofit formerly known as the Susan G. Komen Breast Cancer Foundation)—2006 was the sponsorship’s 10th anniversary, and the effort had raised $9 million through its first nine years. The hook has always been simple: For every test mile driven, BMW contributes […]

Motorola rocked the House of Blues with a concert series tailor-made for the distinctive target audiences of its RAZR, PEBL and SLVR handsets. The integrated program of online, on-air and on-site executions tuned into the tastes of each group with artists, radio campaigns, pre-show promos and music hall elements for a unique visual and audio […]