Event Peeps | Podcast
Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people behind the events—their stories, their passions, their playbooks. And of course, look out for special episodes along the way. (Available wherever you get your podcasts.)
Have an idea for an episode? Let us know.
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PodcastExploring Digital + Live Platforms, with Justin Breton of Walmart
Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. The […]
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PodcastPodcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
The Event Peeps Podcast returns with part two of our look back on one of the year’s biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, we’re going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their […]
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PodcastLooking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR about how brands tied their activations’ storytelling to the Games, how they enhanced the experience of athletes in the Olympic Village and how they stepped up their game since the Rio and Tokyo Summer Olympics.
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PodcastThe Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group
The music festival experience today expands well beyond the gates, where off-site VIP parties and hospitality-driven estate takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Group Hospitality, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than […]
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PodcastPodcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE
No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.