Partner Content

Beaverton, OR – May 1, 2017 – Opus Agency has added

With awards season in full swing, Broadstreet is proud to announce three MarCom Awards wins!

The concept of buyer personas has only been defined since 2002.  The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding of who our buyer is and where she is on her buying journey.

You just wrapped a successful trade show event. You are back in your office.  All your leads have been distributed to the sales team. You are reconciling final invoices against your budget. But before you’ve had a chance to gather feedback from your sales partners about any opportunities generated from the leads, you are called into a planning session for the next event on your marketing calendar. 

In the midst of a free-falling economy and unprecedented challenges in the automotive industry, BMW tasked Broadstreet to execute the most important annual conference for its Parts and Service Managers in a generation.