Partner Content

There are plenty of ways to get products and brand messages into the hands, hearts and minds of college students. But perhaps none as authentic as working with student ambassadors.

With the Pittsburgh Penguins’ recent Stanley Cup Win, Hype took some time to reflect on all the “wins” our brand ambassador teams have been a part of. Which begs to ask the question: Is it a coincidence that our teams just so happen to activate throughout the seasons of championship winners? I think not!

Technical Directors can make your head spin trying to explain how we are going to make the lights turn on, change colors and flame throw at the precise moment it’s supposed to, but in truth, most people don’t understand what we are trying to say...so hopefully this helps

Check out our favorite experiential and media campaigns for the new Baywatch movie!

As brands looked to their storefronts to compete with online retailers in the 90s and early 2000s, they created more inspirational and impactful shopping experiences that helped shoppers identify with their products. Marketers noticed, and took the concept to the streets.