Partner Content

In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department” […]

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire […]

There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are […]

The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Most event marketers have used the challenges of the past two and half years […]

EM’s Annual Guide to the Best Virtual Products and Platforms Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. To help you narrow down […]