Partner Content

Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…

Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional […]

AI-generated content is everywhere. Making real, in-person moments more valuable than ever. Audiences now crave experiences that feel authentic, participatory, and impossible to replicate online. This quick guide breaks down seven emerging trends reshaping experiential marketing, from new forms of participation to purpose-driven impact and physical innovation. You’ll learn what’s changing, why it matters, and […]

Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics. There’s a helluva lotta conversations going on across the […]

WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? There are so many exciting technologies to consider. From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. But since I am a sensory guy, I am convinced that the technologies […]