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Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at the CTIA Wireless 2010 trade show, held March 23 to 25 at the Las Vegas Convention Center. Brands not only launched new products but also came through with brand-new kits and cutting-edge display technologies, giving hope that the worst might be over. Say it with us, people: halleluja!

In order to build buzz around its Give a Day, Get a Disney Day program, in which volunteers who spent eight hours working in their communities receive a free day at a Disney park, the iconic family brand took to the country’s highways to “drum up” some support.

The senior prom next month at Cupertino High School in Cupertino, CA, won’t be the usual coming-of-age bash where 18-year-olds get decked out in fancy dresses and tuxes and go a little crazy on the dance floor. This year, seniors will attend a SuperProm, a $100,000 affair the students earned by receiving the most online votes in a nationwide contest produced by Dell.

L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean College Campus Tour is hitting 10 campuses through April 27.

Designing a mobile experience that transforms the inside of a truck into a museum or a science lab takes imagination, design expertise and an ability to dream outside of the box. It also requires collaboration between the designer, who has an idea in mind, and the fabricator, who knows how to build it. When it works, it’s a beautiful thing, immersing attendees in the experience and engaging them in the message.