FIFA World Cup activations…

Tips on the ROI-driven RFP…

It was the event of the summer, and many of us are still trying to get over the unmistakable whirring of the vuvuzela stadium horns that filled the airwaves as the 2010 World Cup took over every bar and living room from Johannesburg to Jersey City.

Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals. The tour is traveling in two 16-foot vans and three 32-foot vans, all branded with colorful artwork, where consumers can sample Slurpee flavors, play low-tech backyard-style games with balls and stacking cups or video games to win key chains, magnets, stickers and more. Brand ambassadors hand out coupons to drive in-store redemption in each market.
 

Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration on the National Mall in Washington, D.C., where thousands gathered on April 19 to embrace green living and practices. Though branding was not allowed, the company’s signature colors and iconic blue globe gave its identity away, and attendees flocked to it to take advantage of its mobile services.