-
B-to-C EventsStonyfield Digs in for a Deeper Connection
Many mobile tours are kind of like speed daters. They try to make the most impressions on the most people in the quickest amount of time, then move on. Stonyfield’s Know Your Food mobile tour, however, this summer took a different approach. Its strategy involved fewer markets but sticking around for two or three weeks rather than packing up after a day or two. It reached less people but connected with them more often, supplementing activations at large fairs and festivals with retail events, grassroots marketing and guerrilla sampling at each stop.
-
Photo GalleryCES 2013: United Healthcare
United Healthcare and partner Optum create a “wellness park,” complete with landscaping and footpath.
-
Photo GalleryCES 2013: Panasonic
Panasonic divides its gigantic footprint into product areas surrounding a presentation stage.
-
Photo GalleryCES 2013: Hisense
TV and home electronics and appliances manufacturer Hisense sure made a statement in the space that for many years housed Microsoft’s booth.
-
Photo GalleryCES 2013: Canon
Canon’s generous footprint included a live performance stage and observation deck.