They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did […]

Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.  

“Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of a musical mix that helped set the stage for an event that was thought-provoking, eye-opening, disruptive. But definitely not broken. […]

More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also offers Caramel Apple, Peachberry Cobbler, Pecan Pie and other fun flavors, is the more than […]

Partnerships at events like Art Basel and Miami Art Week provide brands of all kinds with a unique and authentic platform that gives them exposure to the art crowd and its growing legion of followers. In the February/March issue of Event Marketer, we take a closer look at Art Basel Miami, and how brand-sponsored events […]