Millennials are seeking out employers who do good. How marketers can do good, too. Millennials are a demographic whose members, many think, enter the workforce envisioning free bagel Fridays, flexible schedules and an open floor plan. Turns out, their expectations may run a little deeper. According to the Millennial Impact Report, produced by Achieve and […]

To promote the premiere of its new drama series “Tyrant,” FX from June 18 to June 24 transformed everyday experiences into lavish indulgences for unsuspecting consumers across New York City. The series, which airs Tuesdays at 10 p.m. Eastern, tells the story of an American family drawn into the inner workings of a turbulent fictional […]

American Express and Uber on June 10 celebrated their new partnership with a launch event that transformed three stories of New York City’s Hudson Mercantile building into a garage-inspired space for the evening. The affair paralleled the three levels to the partnership, which was announced the day before the event and gives American Express card […]

Mobile tours are hitting the road, musical festivals are tuning up and, well, most eyes are on the World Cup. But if you’re looking for an escape from the expected this summer, we’ve got a few events worth a second glance. The first capitalizes on a click-bait-worthy trend with an artful twist; the second, on […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout […]