When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.

The current Ebola epidemic is the largest in history, according to statistics from the U.S. Centers for Disease Control and Prevention. And while efforts to contain the disease are showing preliminary signs of progress, Ebola remains an immense challenge as new cases continue to occur. Hopefully the public is heeding CDC guidelines regarding frequent hand […]

AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on Michigan Avenue in Chicago. The experience, tied to Twitter, was designed to attract consumers and drive home the message that the brand’s retail stores offer more than just cell phones. The result […]

Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening […]

Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 c-suite clients at an invite-only event on Advertising Week’s opening night. Hosted […]