Yogurt cups, innovative yogurt creations and a digital campaign rounded out Chobani’s Sundance experiences, designed to drive trial and awareness of its products among the festival’s hip audience of film lovers and influencers. At the heart of the brand’s efforts at the festival, which took place in Park City, Utah, Jan. 22 to Feb. 1, […]

More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other vehicles, were on display amid giant video screens, two-story arches, sophisticated lighting, interactive […]

Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves incorporated technology that engaged and educated auto show attendees as well. The NAIAS launched on Jan. 12 with a press preview at the Cobo Center […]

In this episode of EM All Access, AOL Director Corporate Events Stacy Lambatos shares her secrets for surviving 250 events a year, and keeping the c-suite happy.  

Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to […]