“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in […]

As a marketer, you appreciate good storytelling. And you know the best brand stories transcend every consumer touchpoint, both online and offline. Therefore, integrated marketing has become a popular buzzword that encompasses a wide range of marketing objectives and initiatives. To debunk this buzzword and get your event marketing efforts truly integrated, let’s break down the term and get to the heart of what integrated marketing is all about.

In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.  

As an event marketer, you understand the power of a live event. Bringing brands to life involves a number of moving parts, and you need an agency that can seamlessly manage and integrate every aspect. But finding the right one can be a challenge. To help you select the perfect agency, here are a few questions you should ask.

There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across […]