To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than […]

For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement on the show floor. At the New York International Auto Show April 1-12, Toyota leveraged beacons—small, silent trackers that captured attendance, dwell time, inbound and outbound traffic flows and engagement at specific zones. While beacons are expert at helping to […]

Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging experiences to offer, but after testing out the Camp Jeep Outdoor Off-Roading Ride Along, it seems they’ve still got some work to do. To simulate the experience of off-road driving, Jeep offered auto show attendees a chance to take a […]

Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to millennial adventure-seekers, and it is calling on these consumers to help them do it. In March, in conjunction with its 80th anniversary, Sperry launched a year-long, global experiential campaign called the […]

It’s not easy convincing consumers that washing clothes, masking odors and using disposable underwear can be engaging experiences. But thanks to strategies leveraging irony and humor, the five senses and put-it-to-the-test demos, there are a few brands relishing in the benefits of getting their products into the hands of consumers outside the stark supermarket aisle […]