GMR has had a blast supporting Jersey Day 2015 for our clients Majestic Athletic with a variety of creative, digital, and tactical support. Learn more about this epic fan battle.

In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.  

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance this past April by indie rock band the Black Cadillacs to introduce its non-stop service from Dallas to Memphis as part of its Live at 35 program, […]

Hilton Worldwide is urging travelers to forget their hectic schedules and make room for playtime with its recently launched Hilton@Play campaign, which leverages a partnership with Live Nation to offer concerts featuring A-list performers for its Hilton HHonors members around the world. The most recent experience on April 22 offered Hilton loyalists in the Lone […]

As we continuously pull our data for our client's program recaps, we are asked this often: How do you measure your ROI in social media? The answer: calculate it. There are a variety of analytics tools to use for almost every social media channel. So just how do you create a stellar social media analytics report showing ROI?