When Self magazine took its workouts to the parks this spring it was the 16th year that savvy health-conscious women lined up around the block for a day of bending and stretching beauty treatments and product samples in Chicago New York and San Diego. And in April when Walgreens revved up the engines for its mobile wellness tour it was the fifth year it provided free health screenings to those in need across the land. Though both programs vary in scope and purpose over time each has developed a brand equity and consistent message that has connected with thousands of people annually.

Splashy launches national tours and sponsorship activations are often the sites for the crème de la crème of experiential marketing environments. But when the lights go out what to do with a branded moose head or a cat food-inspired climbing wall? (Meow Mix we love you and all your crazy cat people.) It’s safe to say that most agency storage rooms look a bit like a film studio’s back lot.

The conventional wisdom about green-screen photo activation says that it needs to be stationary within the footprint and should feature a large well green screen. Today’s green-screen activations however are growing up and moving out in some cases losing the screen altogether. Photos don’t have to be still to be custom anymore thanks to green-screen video and the ubiquitous neon green backdrop can stay at home now too thanks to custom environments and CGI.

Three examples:

If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse.

Part 1: The Mechanics of Flight
Before you can become a tweeter of renown who makes every event a conversation there are some basics to be mastered.

Overcoming childhood obesity takes a village. And while many companies are rising to the challenge by offering health-inspired options (Nintendo’s Wii Fit and Burger King’s Apple Fries are just a few examples) the problem continues to grow. According to the Robert Wood Johnson Foundation and the Trust for America’s Health 30 percent or more children in 30 states are obese and overweight. The condition has more than tripled since 1980.