Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on the road to raise brand awareness of its year-old line of energy drinks. The black and silver vehicles feature customized visors and running boards as well as the Cintron logo and its slogan—An energy drink that tastes great!—in large graphics. The vehicles were customized by CRC Studios a Detroit auto customizer.

“We’re hopeful that these vehicles will be seen as unique and that a lot of buzz will come with them ” Wes Wyatt ceo of Cintron told Buzz.

As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at New York City’s Rockefeller Center. Playing tennis on Nintendo’s Wii console participants vie to win the grand prize—a one-year lease on a Lexus IS F and tickets to the US Open finals.

Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.

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Procter & Gamble’s Secret deodorant is rolling out its new Because You’re Hot campaign with the help of a celebrity-endorsed amateur dance contest. Secret’s Show Us Your Moves casting call tour kicked off Aug. 23 in New York City at the Roseland Ballroom. The first 200 dancers to arrive got 30 seconds to show their stuff to celebrity choreographers Rich and Tone and to compete for a shot at a guest dancer spot in an upcoming Jennifer Lopez video. The kick-off event wrapped with a special performance by J. Lo who sat in on several of the tryouts.