As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.

Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.

To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter a contest dubbed the Schick Quattro East vs. West Xperiment.

Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.

Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.

According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to get its products in the hands of consumers before the TV industry switches from analog to HD in 2009) the electronics brand is launching its Living in High Definition program.