The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events

Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology brand ” says Master Sergeant Deshaun Woods the Air Force’s interactive account executive. “We’re about air space and cyberspace.”

A neuroscientist a color expert and a feng shui master walk into an event...

When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

An inside look at Sun’s practical environmentally friendly conference upgrades

Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.

Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers

How Roland created a 40 000-square-foot exhibit that worked