Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
 

Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events as part of a 37-week campaign.
 
The setup for the “Dogs Are People Too” tour includes computer kiosks consumers can use to find dog-friendly restaurants and hotels across the country. The event also includes a pet-and-owner photo op which Geoff Tanner brand manager for Pup-Peroni said has been hugely successful. “We’ve had an 80 percent retrieval rate and 50 to 60 percent of people are forwarding it to their friends ” Tanner told Buzz.
 

How to incorporate scent into your experiential marketing initiatives

Crest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five senses in event marketing.

Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to its exhibit at this month’s DigitalLife consumer electronics show in New York City. The exhibit open to guests 18 and over tied in with a steamy microsite featuring an exotic dancer that the company is using to promote its Napster To Go portable music service.
 

 
Motorola is taking a new line of digital two-way radios on the road to government and commercial customers with the just-launched Motodriven tour.