Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her group will handle 400 events this year supporting YouTube which Google acquired in 2006; enterprise and search-related events; investor relations and Google’s global communications and public affairs department.

To connect with an African American demo Nestle Coffee-mate is hitting the road to bring its café experience to events in four markets. It kicked off its tour last month at the Essence Music Festival in New Orleans followed by a stop at the National Black Arts Festival in Atlanta. Next it hits the African Festival of the Arts in Chicago and concludes at the Congressional Black Caucus in Washington D.C. On site Nestle Coffee-mate sets up a café shop filled with tasting stations serving hot and iced coffee flavored with Coffee-mate flavors.

Lexus has extended its agreement with the United States Tennis Association and the U.S. Open through next year; as part of the deal the brand is introducing new activations this year including an event this month that gave USTA members in New York New Jersey and Connecticut the chance to interact with notable tennis players including Billie Jean King Jimmy Connors and Martina Navratilova.

The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged to use Bacardi-provided flip cameras or their own cameras or smartphones to instantly print snapshots taken on-site to a Bluetooth printer.

AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior centers in Connecticut and Massachusetts in mid-August and will likely expand to other states.