In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information, but their success hinges upon the ability to do so in a visually engaging way that stimulates the senses and […]

A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and Websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those […]

REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both require a real shift in mindset. Companies like Oracle and Microsoft are encouraging change by rethinking the need for thick paper show books and embracing digital methods of information delivery at its events through on-site kiosks, computers and mobile devices like smartphones.