Editor's Picks Archives - Page 5 of 7 - Event Marketer

Editor’s Picks

September 6, 2016

The 2016 Fab 50: Introducing the Industry’s Top Builders

The top fabricators serving the event and trade show industry   They call it a “good problem” to have—when an industry is on such an upswing that there are more partners to choose from than ever before. But for your trade show team, and probably your procurement department that sources your trade show RFPs, that “good”...

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March 9, 2016

Special Report: Super Bowl 50

Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game.

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January 15, 2016

How Microsoft’s Ignite Conference Consolidated Six Events into One

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the...

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December 29, 2015

How the UFC Dominated Las Vegas with a High-Tech Takeover

What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight Week, which serves as the Super Bowl of UFC events. Attracting tens of thousands of fans from across the globe, the notoriously bold brand...

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