Tours

Fiskars, a leading global supplier of home and garden products, is once again pruning its way across America as part of its second Discover the Difference mobile tour. The journey, which began in Chicago on March 5, will make 70 stops at retailers, farmers markets and gardening events in 14 U.S. cities, aiming to put […]

Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour […]

Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through December. And once again, teams of four students, this time from nine colleges, each equipped with a Ford Fusion and […]

It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could […]

Tillamook’s cheese sampling Loaf Love Tour is hitting the road again this year on Jan. 29 with a fifth addition to its fleet of branded VW buses that have been refurbished to look like a loaf of its cheddar cheese. The newest addition, a convertible bus named the “Loafster” by Facebook fans, has become the centerpiece of the tour with appearances scheduled for morning shows in select markets. Like the other buses, this 1960 VW bus has been shortened by four feet, and lowered by one foot and refurbished as a replica of Tillamook’s baby cheddar cheese loaf.