Sponsorships

As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at […]

American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP […]

Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot […]

The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge […]

American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis in the form of Hawks Island—a first-of-its-kind pregame experience held on a 200-foot barge in the Puget Sound. Free to cardmembers over the age of 21, the event offered complimentary food and beverages and live entertainment from 9 a.m. to […]