Pop-Ups

Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two of its tv series, “The Blacklist” and “Timeless,” which are both produced by Sony Pictures Television and currently running on NBC. The games immerse players into the worlds of each show and at the same time incorporate Sony products into […]

For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]

Online shopping site Gilt.com brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra […]

As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the […]

To generate viewership for its revival of the cult classic “Gilmore Girls,” Netflix on Oct. 5 transformed more than 200 local coffee shops across the country into Luke’s Diner, the fictional “hangout” in the series. Netflix and agency Allied Experiential recruited shops based on location and neighborhood in order to reach super fans and the […]