Pop-Ups
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B-to-C EventsPerrier Lunch Breaks Serve Up Daytime Dance Parties
The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]
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B-to-C EventsAdult Swim’s Rickmobile is a Traveling Pop-Up Shop
Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.
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B-to-C EventsCider Brand Strongbow Lets Nature Take its Course With a Floating Apple Orchard in NYC
Bright lights and the hustle and bustle of urban life typically define Manhattan, but a new Strongbow initiative is bringing a healthy dose of nature to the concrete jungle through the end of the year. As part of its Nature Remix campaign, which highlights the brand’s assortment of natural cider flavors, Strongbow is helping city […]
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B-to-C EventsSanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.
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B-to-C EventsPropel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the […]