Pop-Ups
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B-to-C EventsYouTube Creators Curate Tiny Homes for a Google Product Block Party
Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported […]
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B-to-C EventsHere are Five of the Most Recent TV Show Pop-Up Experiences
You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic, […]
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B-to-C EventsHow Jack Daniel’s Motel No. 7 Achieved Record Social Sharing
Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.
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B-to-C EventsAdventurous Diners Test Their Taste Buds at the Pop-Tarts Café
Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the […]
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B-to-C EventsWhat Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies
To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut, […]