Pop-Ups

Any woman with a monthly cycle knows that it involves much more than feminine care products. There are aches and pains, mood swings and generally unpleasant moments requiring an array of products often purchased in equally unpleasant environments. This was the thinking behind a New York City college student’s Tumblr post that caught the attention […]

Audi has been associated with LED technology since becoming the first brand to introduce LED daytime running lights on its vehicles in 2005. Eleven years later, the technology is still an important part of Audi’s fabric, prompting the brand’s sponsorship of Bold Notion: Art of Innovation, an LED-powered light and space exhibition created by artist […]

Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming. […]

Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people […]

It was a cold, dreary February day in New York City but inside the Marquee nightclub, downtown on 10th Ave., you’d never know that. And from the glow sticks flashing in the darkened space and the dj’s sounds pumping through the air, you’d never know that it was mid-afternoon on a workday, either. Flavorpill Presents: […]