Pop-Ups

Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft […]

With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising on head-shaving as the ultimate “torture test” to prove its attributes—the fact that the blades respond to and adapt to contours around the face and head. To modernize that messaging and form a community for its […]

Commuters and residents of San Francisco and New York City may have noticed Twitter’s recent out-of-home campaign plastered all over subways stations, featuring real tweets surrounding the meme-friendly topic of “Me on Twitter.” In the tweets, users shared hilarious examples of how they’re able to be more themselves on Twitter than other social platforms, which […]

“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in […]

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan […]