Pop-Ups
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ToursHow Nikon is Winning Over Creators with a ‘Try Before You Buy’ Experiential Strategy
From Nikon’s perspective, you can’t fully appreciate the power of a camera until you’ve taken it for a test drive. It’s the philosophy that’s been putting the brand’s experiential marketing strategy into focus over the last year as the company strives to meet creatives where they are, get them hands-on with its latest products, and […]
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The Brief RoundupThe Brief: ‘Pouroscope’ Stations and Billboard Bars
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.
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Pop-UpsHow Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers
For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]
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The Brief RoundupThe Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.
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The Brief RoundupThe Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly deli shops and “X-Files” fan extravaganzas.