Pop-Ups
Experiential Marketing Trend of the Week: Hotel Takeovers
Identifying the right venue for the right experience is among an event prof’s top challenges, but upscale-leaning brands have been solving for the pain point by checking into hotels to host pop-up experiences that offer atmosphere, built-in amenities and plenty of space to spread out. From rooftop retail cabanas to self-care suites, here’s how marketers...
The Brief: Micro-Restaurants and Pop-up Cathedrals
This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.
Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag
For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the...
The Brief: Panadería Pop-ups and Secret Confessions
This week’s hot takes on hot topics in experiential marketing cover Panadería Don Julio pop-ups, a Stranger Things Radio Room and Chicago’s secret confessions.