Pop-Ups
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Field Report3 Things We Loved from Laneige’s Wonder Lab Pop-up
The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]
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The Brief RoundupThe Brief: Hut Originals and Running Vaults
This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.
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Pop-Ups10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups
After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.
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Pop-UpsThe Brief: Cowboy Deliveries and Talking Toilet Paper
This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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The Brief RoundupThe Brief: Spidey Apartments and Sun Clubs
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club.