B-to-C Events
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B-to-C EventsWNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More
Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis, a first-time host for the event. Ahead of the 2025 AT&T WNBA All-Star Game, which drew a sellout crowd of 16,988 to the Gainbridge Fieldhouse on July 19, fans first got a taste of the action at WNBA […]
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B-to-C EventsThe Brief: Cheesesteak Races and ‘ColdplayGate’
This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”
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Festivals & Fan ConsLet’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest in 2026.
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B-to-C EventsTudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit
What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit […]
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B-to-C EventsFresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]