B-to-C Events
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B-to-C EventsNine More Brands Popping up at College Campuses This Fall
Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]
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B-to-C EventsWatch The Brief, Live! September 2025 Edition: Experiential News & Ideas
A farmer's market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.
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B-to-C EventsThe Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.
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Trend of the WeekExperiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up […]
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B-to-C EventsHow Lego’s Multicity ‘Off Track’ Activation Drove Formula 1 Hype Among Kids and Families
In a partnership launched with Formula 1, the Lego Group went full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations popped up at U.S. F1 races, with the first taking place at the Miami Grand Prix, followed by Austin, TX, and Las Vegas. But Lego also went “off track” […]