B-to-C Events

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street […]

This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes.

Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity […]

Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss.