Launches
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B-to-C EventsLaunch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and […]
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B-to-C EventsThe Brief: Delivery Runners and Color Seasons
This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.
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B-to-C EventsThe Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
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B-to-C EventsWalmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom
Football, basketball and now soccer are Americans’ top three favorite sports, according to a recent survey by The Economist. Soccer surpassed baseball as the third-most popular sport, and brands like Walmart are taking note of the shift.
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Media EventsExperiential Marketing Trend of the Week: Red-Carpet Activations
Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a saturated entertainment landscape has turned the tides toward a decidedly more experiential era of premiere events, one in which many brands are inviting talent, media and fans to step through a proverbial portal, and directly into their IP. It’s hard […]