Launches
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The Brief RoundupThe Brief: Spidey Apartments and Sun Clubs
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club.
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Trend of the WeekExperiential Marketing Trend of the Week: Women’s Fitness Activations
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]
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Media EventsHulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent
When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event […]
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The Brief RoundupThe Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.
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LaunchesHow Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine
In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]