Conferences
Highlights and Insights From our Inaugural Conference for Esports Marketers
Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...
GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat
At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...
Four Steal-Worthy Engagements from Square’s Partner Summit
Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a...
Seven Strategies eBay Employs to Increase Engagement at its Annual Seller Conference
eBay has hosted seller events since 2002, but three years ago it launched eBay Open, an annual event open to all sellers who use the marketplace platform—from solo operations to large businesses to eBay newbies. This year’s sell-out event, which took place July 24-26 at Mandalay Bay in Las Vegas, offered the more than 2,000...