Archives: Case Study

#LoveTravels is a storytelling platform launched by Marriott International in 2014 to underscore its commitment to inclusion and peace—and its belief that travel is a catalyst for both. To usher in the next phase of #LoveTravels. The cross-segmented approach was designed to drive advocacy for the brand among African- American, USLatino, LGBTQ and women travelers, […]

Procter & Gamble’s My Black is Beautiful (MBIB) platform has been empowering black women to raise their voices and celebrate all that is beautiful about black culture for more than a decade. In honor of its 10th year sponsoring Essence Festival, the largest event celebrating African-American culture and music in the U.S., the brand offered […]

Cognac has long been associated with swanky country clubs and VIP events that point to individual success, but to keep up with today’s evolving culture and engage a new generation of cognac drinkers, Rémy Martin developed a campaign that celebrated collective achievement—without all the pretention. Tapping into hip-hop’s entrepreneurial spirit and tightknit community of creators […]

Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s […]

California fad diets are rampant, so to promote the second season of its series “Santa Clarita Diet,” which follows the story of an undead woman who adopts cannibalism, Netflix put a playful spin on the concept to draw in new viewers and rev up loyal fans. Building on the success of the show’s first season […]