Archives: Case Study

Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed. […]

You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season […]

Successful pop-ups use every minute of the day that they’re open, expanding beyond retail and into education and entertainment. Levi’s Haus Miami engaged an array of consumers and influencers over several months, making use of a vacant lot in Miami’s super trendy Wynwood Arts District while capitalizing on a banner season for the city. Open […]

Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate […]

GitHub is a pioneer in the “unconference” space. For the last five years, the software development platform has hosted developers, executives and industry leaders at GitHub Universe, a wonderland of learning, networking and sensory experiences that combine technology and art. In fact, the event’s creative brief describes the approach as “Burning Man meets TED.” The […]