Archives: Case Study

Gogo Air at trade shows this year wanted to be able to promote its in-flight wireless internet infrastructure service and capture attendee information for future mailings, which attendees, especially c-level attendees, are often reluctant to give. So, Gogo devised a premium giveaway to sweeten the deal—custom engraved luggage tags. Gogo’s booth featured a laser engraver […]

When you think of on-site registration check-in at conferences or other business-related events, the first thing that may come to mind are lines; because, inherently, when you have thousands of attendees, you have to set up lanes to control the swell of bodies and efficiently check everybody in. Attendees at this year’s Adobe Summit were […]

Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running Expo, however, Brooks Running Company, known for providing custom fittings of shoes for runners, was able to collect enough information to develop entire profiles of […]

It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely […]

Seminars with conventional proscenium staging can often leave audience members feeling distant and disconnected. At least that was how Mary Kay Cosmetics had felt about past Mary Kay Seminars, deciding this year—for its 50th anniversary—to “blow the socks off” the waves of more than 10,000 Mary Kay Independent Beauty Consultant attendees with a dramatic stage […]