Archives: Case Study

To promote itself as the innovation leader in the radiology community and convey its equal competency and portfolio leadership in high-end imaging as much as in cost-conscious imaging equipment, Siemens created impactful branded architecture that dominated the RSNA show floor. A monolithic, 290-foot curved Siemens arch with LED messaging along its length served as an […]

While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of […]

Brands no longer have to rely on models and celebrities to be the faces of their campaigns. Thanks to social media, they are able to create platforms where everyday consumers can spread the message of the campaign and, in many cases, lead it. For its fifth year as sponsor of ESSENCE, the largest African-American music […]

In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted […]

E3, the world’s premier trade show for computer and video games and products, this year attracted 45,700 industry professionals, investor analysts, journalists and retailers from 103 countries to its show June 5 through 7 in Los Angeles. To assist in the enormous undertaking of selling to and assisting these industry professionals, the show’s owner, Entertainment […]