Archives: Case Study

The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter […]

Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House […]

In the midst of a tough political climate surrounding the war in Iraq, Anheuser-Busch trotted out a tour that would give consumers of all political affiliations an opportunity to come together and say thanks to the men and women in the armed forces. Pulled together in just five weeks, the tour sent two teams of […]

Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last […]

It’s time for Coca-Cola to recruit the next generation of Canadian Coke drinkers, and the way in was last year’s Open Happiness campaign. The mission was to build brand strength through inspiring uplifting moments in peoples’ lives, so the brand deployed “happiness ambassadors” all over the country whose role was to engage teens on a […]