Archives: Case Study

Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint […]

At 35,000 square feet, it was massive, yes. But it was also integrated, a live translation of the marketing blitz that would follow. Xbox’s stand at the 2005 E3 show leveraged the look, feel, vibe and messaging of the TV spots, radio ads and online elements that would ignite the 360’s overall marketing platform. “It […]

A retro-futuristic space encouraged visitors to “Break Free” from the limits of competitors’ technology, part of an effort by AMD to make sure everyone at the National Association of Broadcasters show knew its microprocessors are the go-to option for broadcasting and film professionals. To get the buzz going, pre-show mailers drove traffic to the booth […]

To spread the word about Sorian, its comprehensive healthcare information system, at the Healthcare Information and Management Systems Society show, Siemens Medical Solutions Health Services decided to show attendees just how the network could make life easier for hospital patients. The presentation let guests literally walk through the “journey” of how a patient with a […]

Monster took its sponsorship of last year’s Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth, connecting with attendees inside the expo, outside of the convention center and throughout San Diego. The action started pre-show, with Monster sending out invitations that offered attendees free rides from […]